Hey there!
Thanks for taking the time to learn a bit about us.

Our Journey began from a simple question. Could we personalise a gown, have it available for sale online and would anyone buy it?

How did this happen?

The Idea

Six years ago, we wondered if we could personalise a gown and sell it online among other products. Having partnered with South Africa's premier manufacturing facility in making gowns, we approached an embroidery company to do the personalising for us. This worked for a while until they could not keep up with the volume of work.

The Journey

At this stage I sold my car and approached the company that sold the best embroidery machines in the world, and asked if they would help me. After hearing my story they agreed to help finance the difference I was short and so I bought my first embroidery machine. Since then we have not looked back and continued to grow.

Our Customers

Over the years we have grown our customer base and many of them are part of the family. Our work currently goes to a lot of the top five star hotels and game lodges. We also do work for exclusive resorts and hotels in africa. While all of this is very exciting the most rewarding sales for us is those gowns going to people for special occasions.

The Destination

So where to from here? We believe that we are on the right path to continue to build our family at Snuggly. Our goal is to elevate our current status to one of being a nationally recognised brand. We have invested a lot in technology to-date and will continue to innovate to constantly improve our quality or product and service to the market.

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Why You Should Consider Us
We are extremely passionate about selling and embroidering gowns. However the proof of the pudding is in the eating, or in our case the ordering, receiving and wearing one of our glorious high quality personalised gowns.
  • Convenient Online Ordering
    We employ the latest technology available to bring you the best online experience we can. We are constantly searching for new ways to make purchasing from us super easy and intuitive.
  • Great Range Of Quality Products
    We offer the widest online range of premium gowns and bathrobes from styles, colours and sizes. We are the only online store which offers personalised gowns where you chooses what you want.
  • Safe and Secure Ordering
    Our website is hosted and secured by one of the biggest online platforms in world based in Canada. We have partnered with South Africa's premier online payment portal to ensure all transactions are safe and secure.